Certain schema types, like rich results markup, allow your listings to display extra details, such as star ratings, event information, or product prices. These “rich snippets” can grab attention in search results and increase click-through rates. Redirecting those resources toward content and foundational SEO improvements usually yields way better results.
On-Page SEO elements
Structured data is an area where details matter – a small syntax error can mean Google ignores it. • Ensure that vital pages (home, main products/services, top content) are indexed. If not, find out why – perhaps they have a noindex tag or weren’t linked well (or are new and need to be fetched). By following the process I’ve outlined in this guide, you’ll uncover numerous opportunities to improve your website’s performance in search results. These are domains that are much more likely to link to your website since they’re already linking to similar websites (your competitors).
Does the website pass Google’s other Page Experience factors?
I also refined the content to better match user intent, focusing on long-tail keywords and more specific phrases. For instance, instead of just targeting «SEO tools,» I shifted one page to focus on «best SEO tools for small businesses.» Recovering from an SEO penalty is like rebuilding trust—you have to start with a clean slate. One time, I dealt with a manual penalty caused by low-quality backlinks. The first step was conducting a thorough backlink audit, identifying toxic links using tools like Ahrefs and Google Search Console. An SEO audit is essential to succeeding in terms of Search Engine Optimization.
- And Core Web Vitals is actually part of a wider ranking signal called “Page Experience”.
- Additionally, we can use this tool for keyword research and analysis, backlink analysis, and competitive research in your SEO audit.
- Additionally, content must be created with search engines in mind, meeting the criteria for ranking high in search results.
You would need to create an account, answer some questions about yourself, and choose to skip a trial in order to create the free audit report. There are a number of choices available, and HubSpot’s Website Grader is one of the most SEO Anomaly user-friendly. It quickly and automatically generates a report after entering the web address you want to have crawled along with an email address. An audit also helps me evaluate website content such as blogs, landing pages, product/service pages, among others.
It’s also critical that your company invests in an SEO audit at the beginning of a new digital marketing or SEO strategy. With this proactive step, your company — and agency — launches the best possible campaign. While you may not need audits as frequently as a company that manages their SEO in-house, a routine audit still offers value.
SEO is not just about getting users and search engines to your site —it’s also about keeping and showing them around. One of the most powerful ways to do this is through internal linking, so be sure to include this in your SEO audit. In addition to a technical crawl, Semrush or Ahrefs provides other insights such as keyword rankings, backlink health, and competitor performance. The SEO site audit of these tools gives you a technical health score from which to work. Technical SEO ensures search engines can crawl, index, and fully understand your content.
It can also provide you with thorough recommendations for restoring, as well as improving your SEO. That allows your company to start driving measurable results from your SEO. As company teams evolve, it’s not uncommon for SEO strategies to falter. For example, a new hire may not understand SEO, which can lead to the creation of unoptimized content or the implementation of bad SEO practices.